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Wickham-Tractor
Dealer Profile: Wickham Tractor

Staying 'Relevant' as the Industry Changes

Wickham Tractor initiated its succession plan earlier than intended to ensure the dealership remains sustainable well into the future.
By Dave Kanicki posted on April 8, 2013 | Posted in Dealer Succession
It would be difficult to find a farm equipment dealer in North America who hasn't in some way been affected by the consolidation of the retail side of the business in the last decade. Whether or not they've yet been told directly - or not so directly - that they must make the decision to be either a buyer or seller, to expand or exit the business, it's on their mind. As the days pass, it's becoming a front of mind issue. Dealers know it's something they need to come to grips with. Either take control of it and set a course, or have circumstances or someone else dictate the future.
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How to Sell Implement Steering: Accuracy & Payback Guide Emerging Market

By Jack Zemlicka posted on April 8, 2013 | Posted in Precision Ag Sales & Service, Niche Equipment Markets
Many farm equipment dealers with precision farming interests consider auto-steer to be the entry point for customers who want to utilize technology. In many cases, those systems are now standard features on new tractors rolling off the assembly line. The tangible benefits of auto-steer are easily proven through reduced operator fatigue and the ability to maintain a straight path though the fields.
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Mahindra USA Moves Ahead in Dealer Satisfaction

April 3, 2013 | Posted in Best Practices

Mahindra USA, the number one selling tractor brand in the world based on volume, rises to the number two spot in dealer satisfaction according to the North American Equipment Dealers Association (NAEDA) 2013 Dealer-Manufacturer Relations Survey. In the category of major tractor manufacturers, Mahindra shows significant improvement in overall dealer satisfaction moving up a position in the rankings. Mahindra USA captured the top spot in several categories: Communications with Management, Marketing & Advertising Support and Product Availability.


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NAEDA Releases 2013 Dealer-Manufacturer Relations Report

April 1, 2013 | Posted in Manufacturer & Dealer Issues
NAEDA has compiled and published its comprehensive report on Dealer-Manufacturer Relations. Using a noted third-party survey and data collection and reporting apparatus, NAEDA asked dealer-members throughout North America to rate their manufacturers on twelve key operating categories. The 68-page report is being released this week to dealers (through their regional affiliate associations) and the manufacturers.
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Winter Farm Shows Unveil Latest Technology

March 13, 2013 | Posted in Product Innovations & Introductions
The agriculture industry in North America is going strong, and equipment manufacturers responded with a number of new introductions at this year's winter farm shows. The new product launches centered around ways to help improve production and efficiency, with a heavy focus on precision farming advancements. New Tier 4i compliant engines were another big theme of the two shows, held in January and February.
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Mahindra Produces Two Millionth Tractor

March 7, 2013 | Posted in Manufacturer News
Mahindra & Mahindra Ltd., Automotive and Farm Sector, the world's number one selling tractor manufacturer, rolled out its two millionth tractor from the company's Kandivali plant in Mumbai, India, on February 27, 2013. The company achieved this milestone by doubling its global production in less than a decade. The first million tractors were produced over a nearly 40-year span, beginning in 1965 with the first Mahindra tractor.
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Mahindra USA Featured as a Case Study at Dartmouth College

February 15, 2013 | Posted in Dealer Succession
Mahindra USA, the number one selling tractor brand in the world based on volume, is now showcased at Tuck Executive Education as a case study on successfully implementing reverse innovation. Mahindra USA (MUSA) entered the U.S. tractor market in 1994 and proceeded to establish itself as a successful niche player using innovative marketing and sales strategies.
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Mahindra Tractors Sales Fall 18.6% in September

October 1, 2012 | Posted in Data & Forecasts
Source: Mahindra & Mahindra Ltd.
Mahindra & Mahindra`s Farm Equipment Sector, a part of the USD $15.4 billion Mahindra Group, announced the total tractor sales in September 2012 came in at 20,085 units vs. 24,673 units for the same period last year, a decline of 18.6%.
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