While precision farming sales and service revenue was down on average in 2024, most dealers are optimistic they’ll bounce back this year according to the 12th annual Precision Farming Dealer Benchmark Study.
“The sales strategy with precision agriculture moved from just being able to provide an ROI on paper to more of a consultive sales style," says Jake Ridenour of PTx Trimble. "You’re going to a farm and looking at their entire operation to provide a more holistic solution instead of focusing on an individual product.”
I took a short, 100-minuteish road trip to Wisconsin Dells to check out the 2025 Precision Planting Winter Conference yesterday. Farmers and dealers from across the area gathered inside the Glacier Canyon Conference Center to watch the program.
The new JDLink Boost option supports the partnership between John Deere and Starlink by SpaceX network, providing farmers who face rural connectivity challenges with the opportunity to fully leverage precision agriculture technologies.
2025 will start with a bang, and I can’t wait to check out some of the new technology on display at these shows, including the following winners of the World Ag Expo’s Top 10 New Products contest.
This week, we’re catching up with the precision team at Eis Implement, a John Deere dealer in Two Rivers, Wis. The leaders of the department give us the inside scoop on what it takes for a precision team to be successful at a single store dealership.
Seth Crawford, senior vice president and general manager of AGCO’s PTx brand, laid out the company's journey to become the global industry leader in mixed fleet smart farming and autonomy solutions.
Farm Equipment catches up with Taylor Moreland, Agri Spray Drones founder and CEO, to discuss the company's partnership with EAVision and why he believes ag drone usage in the U.S. will skyrocket in 2025.
The company also provided an update on its PTx data platform, which is critical to helping farmers manage operations across the mixed fleet. The first platform offering is expected to be available in 2025.
Product and Marketing Manager Matt Walters with SurePoint Ag Systems highlights the newest technology upgrades for planters. These include the new MVX Electric Seed meter, which provides seed singulation performance and is paired with RFX for row unit hydraulic downforce and many more.
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Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
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