Dealers got a glimpse into the mind of a customer during a special “What Farmers Want from You” panel discussion at the 2025 Precision Farming Dealer Summit.
Brownsburg, Ind., farmer Mike Starkey and West Union, Iowa, farmer Loran Steinlage shared perspective on what it takes to earn their trust and business. Both farmers have been using precision tools and pushing the envelope with innovative conservation practices for several years.
Starkey is a 7th-generation farmer who grows 1,200 acres of corn, 1,500 acres of soybeans and 300 acres of wheat. Steinlage constantly experiments with advanced farming systems and technology on his 750-acre farm, where he grows corn, soybeans, wheat, buckwheat, rye, barley and sunflowers. Here are some highlights from the conversation.
