Machine autonomy has tremendous potential throughout the agriculture industry. But when it comes to leveraging a fully autonomous solution, few market segments present as much immediate potential as sod farms.

Leaders from 3 major equipment manufacturing companies jumped at the chance to address some of the top precision dealers in North America during an OEM panel session at the 2025 Precision  Farming Dealer Summit in Louisville, Ky.

While precision farming sales and service revenue was down on average in 2024, most dealers are optimistic they’ll bounce back this year according to the 12th annual Precision Farming Dealer Benchmark Study.