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Brand Loyalty Part 1: Most Farmers Still Loyal to ‘Their’ Brand

Like the results of the brand loyalty studies conducted in 2011 and 2014, this more recent survey again demonstrates that farmer brand loyalty is alive and well in the ag equipment business — and much of it is built on customer loyalty to the dealer.
By Dave Kanicki posted on September 2, 2017 | Posted in Manufacturer & Dealer Issues, Data & Forecasts, Manufacturer News
Traditionally, farmers are known to be dogged loyal to and identify closely with certain “colors” when it comes to the brand of equipment they purchase. To emphasize the competitive nature of the farm machinery business, not too awfully long ago, it was common to see signs in dealerships that read, “Friends don’t let friends drive red tractors” or “green tractors,” whatever the case may be. It wasn’t at all unusual to hear farmers brag about the superiority of their preferred brand of machinery.
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Western Equipment Finalizes Purchase of Ray Lee Equipment

August 15, 2017 | Posted in Dealers on the Move
John Deere dealer Western Equipment, based in Clinton, Okla., has finalized its purchase of Ray Lee Equipment. The purchase of the six Ray Lee Equipment stores is a natural expansion of the west Texas presence already established by Western Equipment with stores in Amarillo and Childress. The new stores are located in Dimmitt, Floydada, Muleshoe, Olton and Plainview, Texas, as well as Clovis, New Mexico.
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Success in Shortline Machinery

26 Dealers Share Tips for What to Consider When Adding a New Shortline

We asked: “As a dealer, what criteria about the product and manufacturer are most important to you when you consider adding new shortline equipment to your product lineup?”
June 6, 2016 | Posted in Niche Equipment Markets
We asked: “As a dealer, what criteria about the product and manufacturer are most important to you when you consider adding new shortline equipment to your product lineup?”
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Precision Specialist Comes to the Rescue on First Day of Planting

Precision Specialist Comes to the Rescue on First Day of Planting

Go behind the scenes with Leo Johnson and his son, Patrick, as they plant corn into strips for the first time on their 1,000-acre farm in Clinton, Wis. Jason Pennycook, precision specialist for 9-store Case IH dealer Johnson Tractor, comes to the rescue with remote support when Patrick runs into a problem with the planter in the field.

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Yetter Farm Equipment

Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
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Montag Mfg

Montag is the industry’s innovative leader for precise, accurate metering of fertilizer, seed and other nutrients. The Montag system has become the standard for deep banding of fertilizer. Montag is also pioneering the technology for cover crop seed application. The new Cover Crop+ is able to meter the smallest seed, and can be mounted to tillage implements, combines, plus Hagie sprayers and detasselers.

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Finance Scope

Finance Scope is able to provide the best financing opportunities for equipment dealers and customers through a diverse mix of lending companies under one single platform. Our large group of lenders, allows for competitive rates regardless of credit scores. Additionally, dealers and customers have access to the industry’s best expertise surrounding finance and lease structures, for all purposes, within the agricultural and construction industries. We provide all of this into one online platform to provide our customers with the best available tailored finance solution for their equipment.
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