The editors of Farm Equipment are pleased to announce the launch of the first print edition of Precision Farming Dealer.

The annual print edition — now available — deepens the coverage of relevant news and dealer-to-dealer advice on best practices for selling, servicing and supporting precision technology, provided in the twice-a-month e-newsletter.

The centerpiece of the once-a-year print issue is the first-ever Precision Farming Dealer “Most Valuable Dealership” program, recognizing the premier precision operation in North America, as chosen by an independent panel of judges.

Precision Farming Dealer’s new print edition broadens our approach to presenting successful strategies for farm equipment dealers while keeping a clear focus on the informational needs of dealers and dealers only,” says Executive Editor Dave Kanicki. “Like Farm Equipment, our new print publication utilizes our ‘dealers talking to dealers’ method of communicating best retail and business management practices and offering other helpful strategies for improving our readers’ top and bottom-lines.”

Also featured in the issue is an authoritative baseline study of precision farming operations at North American equipment dealerships. The results lay the foundation for annual analysis of precision trends that will shape the future precision faming dealers.

Other highlights of the print edition include a one of a kind precision education directory, spotlighting the top precision ag schools and universities. The directory is a handy resource for dealerships looking to connect with educational institutions and explore opportunities to grow their business — today and into the future.

Also included in the issue:

  • Industry Q&A: Defining Precision, Finding Talent & Future Growth
  • Data Management: How Dealers are Capitalizing on the Service Offering
  • Your Customer Update: An In-Depth Look at Technology Use on the Farm
  • New Products: The Latest Precision Innovations from Manufacturers

Register online at to receive a copy of the new print publication or contact Technology Editor Jack Zemlicka at 262-782-4480 ext. 441