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Brand Loyalty Part 3: Farmers & Dealers Differ on the Direction of Brand Loyalty

Most dealers suggest a decrease in manufacturer commitment within their customer base, which can help or hinder business to an unprecedented degree.
By James DeGraff posted on September 2, 2017 | Posted in Manufacturer & Dealer Issues, Data & Forecasts, Manufacturer News
In addition to surveying farmers, dealers were called to share their perceptions on brand loyalty, and similar to Farm Equipment’s 2014 results on the same topic, dealers and farmers disagreed more often than not on the level of customer loyalty to a specific manufacturer.
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Flaman shortlines
Sponsored Content: Success in Shortline Machinery

Traditional Dealerships Setting Up Separate Entities to Sell Shortline Equipment

By Dave Kanicki and Mike Lessiter posted on March 21, 2016 | Posted in Manufacturer & Dealer Issues, Niche Equipment Markets
A mainline dealer whose shortline business is critical to success sets up a separate location to quiet the major about the competitive attention at the primary location. The idea has also been talked about as a hedge move to protect a dealership whose contract or future transition of that contract could be questionable.
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Sponsored Content: Success in Shortline Machinery

Succeeding as a Shortline Dealer: The Ultimate Wake-Up Call

Based on the experience of shortline dealers across the country, being cancelled by a major doesn't have to be the death knell of your business.
By Dave Kanicki posted on January 25, 2016 | Posted in Manufacturer & Dealer Issues, Niche Equipment Markets
Based on the experience of shortline dealers across the country, being cancelled by a major doesn't have to be the death knell of your business.
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Farm Equipment Videos

Analysts Comment on CNHI CEO's Departure

Analysts Comment on CNHI CEO's Departure

In this episode of On the Record, brought to you by Weasler Engineering, we look at some analyst comments on Scott Wine's departure from CNH Industrial. In the Technology Corner, Noah Newman talks to Pessl Instruments' CEO about the recent investment it received from Lindsay Corp. Also in this episode, dealers and farmers chime in on brand loyalty, air seeder sales forecasts and layoffs at the Racine, Wis., Case IH plant.
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Yetter Farm Equipment

Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
MonTag

Montag Mfg

Montag is the industry’s innovative leader for precise, accurate metering of fertilizer, seed and other nutrients. The Montag system has become the standard for deep banding of fertilizer. Montag is also pioneering the technology for cover crop seed application. The new Cover Crop+ is able to meter the smallest seed, and can be mounted to tillage implements, combines, plus Hagie sprayers and detasselers.

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Finance Scope

Finance Scope is able to provide the best financing opportunities for equipment dealers and customers through a diverse mix of lending companies under one single platform. Our large group of lenders, allows for competitive rates regardless of credit scores. Additionally, dealers and customers have access to the industry’s best expertise surrounding finance and lease structures, for all purposes, within the agricultural and construction industries. We provide all of this into one online platform to provide our customers with the best available tailored finance solution for their equipment.
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