Farm Equipment editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of our great farm machinery industry. Here is our favorite content from the past week from across the web:


If You Give a Farmer a Jaguar

Maybe you read If You Give a Mouse a Cookie with your kids, but have you read this new version Claas shared — If You Give a Farmer a Jaguar — to help celebrate National Milk Day?


Inside the 39 North Ag Tech Innovation Hub

Dr. Rishi Masalia, program director, 39 North, takes us inside the ag tech and plant science innovation district in St. Louis. More than 35 growing ag tech companies call 39 North home, where farmers, scientists and innovators share ideas about cutting-edge equipment and technologies.


2025 Year-End Equipment Market Summary

Check out this report from Tractor Zoom that highlights the top equipment trends from 2025 and what to watch in 2026. The first takeaway from the list: Compact tractors saw slower sales and rising aged inventory, while utility tractors remained one of the few segments with stable demand and improving late-year turns.

Row_Crop_Tractors

Source: Tractor Zoom


3 Positives for American Agriculture in 2026 & Beyond

Yes, 2025 marked year two of an ag downturn. Yes, margins are tight, trade is messy, and the headlines haven’t been friendly. But as we head into 2026, I see three legitimate positives worth paying attention to. Check out this video from Damian Mason and the Business of Agriculture.


Product Video of the Week: Back in Black: Krone Showcases BiG X 1180 Forage Harvester

Lars Pasedag, COO Krone North America, showcases the BiG X 1180 with a new signature black design and 16-row cornhead at AGRITECHNICA 2025 in Hanover, Germany.


Is there something you want to share in "This Week"? Send us an email.

More from this series