In this episode of the <em>Farm Equipment</em> podcast, “How We Did It” brought to you by HBS Systems, we introduce you to the story of the family owned manufacturer Claas. A global combine and forage equipment manufacturer based in Germany Claas says it’s coming into the American market in a big way.

Colorado farmer Todd Olander and Iowa dealer Kendall Havran had to travel 4,700 miles away to meet one another (at Germany’s 2019 Agritechnica), but they learned of each other’s unique role, and the importance of shared expectations. The pair spoke candidly about what farmers and dealers can do together to optimize their relationship and success.

Recorded during a 3-hour bus ride between LeMans and Paris, France, two dealer representatives explain the how’s & whys of their decisions to get early starts in selling and servicing European farm machinery and technology such as Claas, Horsch and JCB.