Farm Equipment editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of our great farm machinery industry. Here is our favorite content from the past week from across the web:

United Ag & Turf Hosts Tractor Tech Competition

The John Deere dealer invited high school teams from across Texas to its store in Waco to test out their skills. Congrats to all the winners and future technicians!

Unintentional Safety Demo on Autonomous Equipment

What happens when the marketing person gets too close to an autonomous tractor? You get yourself an unplanned safety demo. Check out this reel from Heritage Tractor, which spurred plenty of serious — and not so serious — questions.

Mazergroup VP Talks AI with Turnin’ Dirt Podcast

In this episode of the Turnin’ Dirt Podcast, Chris Finley, vice president of parts & service operations for the 2025 Dealership of the Year Mazergroup, runs through the dealership’s service department and the role of technology and AI in the industry.

Univ. of Illinois Students Present Capstone Project at Birkey’s

Students from the University of Illinois College of ACES presented their Capstone project, a Leadership Succession Plan and Needs Assessment, to members of Birkey's Leadership team. As their capstone project, the students partnered with Birkey's to interview several employees, compositing the information together to formulate the report.

Product Video of the Week: Geringhoff Introduces XtremeFlex Draper & Innovation Award-Winning Yield EyeQ

We caught up with Aaron Jacobs, product manager for Geringhoff, at AGRITECHNICA 2025 for a look at the company’s new XtremeFlex draper and Yield EyeQ technology, which won the 2025 Silver Innovation Award. Yield EyeQ is a camera-based AI system that measures grain loss to help farmers optimize settings and maximize yield.

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