It didn't take long after Lessiter Media acquired Farm Equipment for it to establish the annual Dealership of the Year program. In this video, brought to you by AgDirect, Editor/Publisher Mike Lessiter, Executive Editor Kim Schmidt and Retired Executive Editor Dave Kanicki discuss how the program got off the ground and how it has evolved over the years, as well as the impact it has had on them personally and the magazine.
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The 55 Years in Farm Equipment video series is brought to you by AgDirect®, as we celebrate 25 years of serving agriculture’s equipment financing needs.
In 1998, AgDirect was introduced as a new option for ag equipment financing. Twenty-five years later, that option is one of the leading equipment financing brands in the industry, and we have you to thank for it. While production agriculture has changed, AgDirect remains committed to simple, fast and flexible financing – with online tools to support you through the process and excellent customer service to match. Contact your AgDirect territory manager or visit agdirect.com to learn more.
Read Farm Equipment's 55 Years of History Coverage
Click here for the Farm Equipment History Video seriesClick here to read the "Looking Back" blog series
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