In part 4 of this video series with Farm Equipment Editor/Publisher Mike Lessiter, Retired Executive Editor Dave Kanicki and Executive Editor Kim Schmidt, the three discuss the start of the Dealership Minds Summit and what sets it apart from other industry events. They also reminisce on the need to create the Rural LIfestyle Dealer brand to address that side of the market and how Ag Equipment Intelligence was rebranded and seen tremendous growth in recent years.



The 55 Years in Farm Equipment video series is brought to you by AgDirect®as we celebrate 25 years of serving agriculture’s equipment financing needs.

In 1998, AgDirect was introduced as a new option for ag equipment financing. Twenty-five years later, that option is one of the leading equipment financing brands in the industry, and we have you to thank for it. While production agriculture has changed, AgDirect remains committed to simple, fast and flexible financing – with online tools to support you through the process and excellent customer service to match. Contact your AgDirect territory manager or visit to learn more.

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