Trimble is updating its precision ag distribution network with expanded independent dealer partnerships, according to a Feb. 7 article from Agweb. Trimble will build out these independent dealer relationships "to ensure better access, service and support for its customers."
"In the past, Trimble has worked with independent distribution partners as well as CNH Industrial. In the case of CNH Industrial, they offer their technology as factory fit. In contrast, Trimble’s precision products were also offered as aftermarket products under CNH brands. The aftermarket piece is what Trimble is changing. Trimble’s technology will now be offered via expanded and dedicated precision ag dealerships," the report said.
Darryl Matthews, senior vice president for Trimble, told Agweb that the company saw a growing interest from growers to work with their local precision providers.
“They want someone that is brand agnostic in the work that they do, and they really want someone that can understand the complexity, but make it easy,” says Matthews. “Farmers tell us they want technology that they can push the button and go, helping them optimize and bring efficiency to the farm. We are evolving our strategy with our distribution partners and distribution to ensure that we can bring that brand-agnostic and mixed-fleet know-how to the farm.”