Hyundai Construction Equipment Americas has announced the expansion of its North American authorized dealer network with the addition of Farm Depot Ltd. Farm Depot is a full line agricultural equipment dealer that provides products and services to the agricultural lifestyle communities with three locations across the southern-lower peninsula of Michigan.
The owners of Farm Depot, Mark and Mike Laethem, are the third generation of a family that has been dedicated to the service of the agricultural industry. Farm Depot will be a valued addition to the company’s North Central territory.
With the addition of this new dealership, Hyundai's North American network now includes over 70 dealerships operating in just over 150 locations, offering sales, service, and parts for the full line of Hyundai excavators, wheel loaders, compaction rollers and other construction equipment.
“With 3 locations and their vast knowledge of key applications for Hyundai products, such as agriculture and dairy and their service capabilities, Farm Depot will be a reliable equipment source for Hyundai customers throughout their Michigan footprint.” said Ed Harseim, HCEA District Manager-North Central.
Stan Park, Vice President of Distribution and Marketing, said in an interview with Farm Equipment that its equipment has done well in the dairy industry segment in recent years. Specifically, dairy customers use Hyundai's wheel loaders for handling things like fertilizer.
"It (the dairy market) has been strong and has opened up some opportunities," Park says.
Farm Depot joins another half-dozen dealers in the Hyundai dealer network that have a strong presence in the dairy segment, Park adds. Hyundai's dealer network already serves dairy customers in Iowa, Wisconsin, New Mexico and Texas, with more to come.
For instance, Hyundai earlier this year added New Mexico-based dealer R&S Industries, which serves both construction and ag customers, says Megan Ingle, Public Relations and Event Coordinator.
Hyundai sales, service and parts teams deliver regular product and service training to ensure dealer partners are able to provide top-caliber support to meet the growing business needs of Hyundai Construction Equipment customers.
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