This year’s Dealership of the Year program attracted nominees from across the U.S. and Canada, and once again provided some tough competition.
After comparing all of the nominees, the judges made their decision and the 2021 Farm Equipment Dealership of the Year is Sydenstricker Nobbe Partners, a 27-store John Deere dealership based in Missouri and Illinois.
Sydenstricker Nobbe Partners was chosen from a pool of over 100 North American dealers. Nominations were submitted by dealers, employees, customers, Dealership of the Year alumni and equipment suppliers.
In addition, the judges also named Hutson Inc. and Plains Ag as Farm Equipment’s Best-in-Class dealerships for the 2021 Dealership of the Year program.
By the Numbers
Combined, these three dealers accounted for $1.27 billion in total revenue in 2020. Revenues per employee for the group came in at nearly $1 million for the group. Together, they also produced an average parts and service absorption rate of 91.8% for the year. The return on assets for these top dealers was 6.9%, above the industry benchmark of 6%, according to the 2020 Cost of Doing Business Study.
As for the 2021 Dealership of the Year, Sydenstricker Nobbe Partners produced an ROA of 11.58% and an absorption rate of 91.93%. “With an average revenue per employee of $8,35,657, Sydenstricker Nobbe Partners excelled in all categories. The dealership had the highest market share of any of the nominees at 70.4% for large ag equipment,” noted the Dealership of the Year judges.
“As a dealer organization they are not afraid to try new things or failure as they march towards success. They try a lot of new things and execute very well. As it relates to selling product they are very aggressive with their market share goals for all product segments and are very strategic internally on how they are going to achieve said goals,” says James Petty, the Deere Territory Business Manager who works with SNP.
“In this business, one thing that you have to do extremely well to be successful is build/establish solid relationship with your customers. I would say SNP does an excellent job in this category and also servicing these customers.
“With their scale one of the things they can do that others can’t is hire specialists that focus on specific products to give their customers more confidence in the products they buy but also SNP’s ability to support them as a dealer. This is not something I have seen others do, but it is definitely something that has set them apart from their peers.”
The Tradition Continues
Farm Equipment’s Dealership of the Year program was established in 2005 “to elevate farm equipment dealerships that are leading in best practices, operations management and customer care.”
Since that time, 32 dealerships from the U.S. and Canada have been honored as the Dealerships of the Year. They are joined by 47 dealers who have been recognized as Best-in-Class dealerships.
Together, these dealerships make up Farm Equipment’s Dealership of the Year alumni group and are instrumental in nominating their fellow dealers for recognition. To see the full list and coverage of the Dealership of the Year Alumni group, visit Farm-Equipment.com/dealership-of-the-year-archive.
This year’s judging panel included Mike Williams, former Equipment Dealers Assn. executive, Mark Foster, retired dealer executive, and Gord Thompson, former dealer and now a consultant.
Dealership of the Year Judging Panel
This year’s judging panel included one new judge — Mike Williams, former Equipment Dealers Assn. executive, Mark Foster, retired dealer executive and Gord Thompson, former dealer and now a consultant.READ ABOUT THE JUDGES