CEO Ted Briscoe shares what it means to him to have SN Partners named Farm Equipment\'s 2021 Dealership of the Year.

When it comes to continuing to grow the dealership group, CEO Ted Briscoe says “breakout opportunities” — or business diversification — is the cheapest way for Sydenstricker Nobbe Partners to grow and will have a greater ROI than say going out and buying a store that’s doing $35 million in revenue. Briscoe explains these “breakout opportunities” as ways to change the slope of the curve outside of SNP’s traditional, core Deere business. Two examples of this would be SNP’s Commercial Application Division (CAD) and its Compact Construction Division.

Sydenstricker Nobbe Partners CEO Ted Briscoe explains why the dealership has moved toward the “specialist” format as a way to elevate the precision knowledge of all the dealership’s staff. The dealership developed a program to run parallel to the mainstreaming process, through which the dealership can have a core group of precision experts with two key focuses: changing the narrative on precision over the next 3-5 years from focusing on pricing to the value the technology brings and consolidating product knowledge via “specialists” in certain categories of equipment.

To help keep a local feel to such a large organization, Sydenstricker Nobbe Partners has divided its 27 locations into 4 divisions — Missouri West, Missouri East, Metro and Illinois. Each division has about 7 stores and does around $150 million in business. Likewise, each division has a general manager and divisional staff who serve as the “face of SNP” in those local communities.

As Sydenstricker Nobbe Partners looks ahead in growing its business, it is looking to improve its aftermarket revenue to account for 30% of its revenue mix. CEO Briscoe says they will work to do this through centralized processes and through exploring creating its own technician training program to keep a steady stream of technicians coming into the business.

Sydenstricker Nobbe Partners opened SNP Express on April 15, 2021. The store has two salespeople and is only focused on retail sales of compact utility tractors and Gators. The store is open Tuesday-Saturday from 9 a.m. to 6 p.m. – very different from the core ag locations. While customers can drop equipment off for service, it won’t be done at the Express store, explains CEO Ted Briscoe.