Dave Gibson, wholesale division manager for H&R Agri-Power, a 17-store Case IH dealer, discusses the benefits that H&R's appraisal tool, Power EQ brings to their sales team and wholesale division. By providing a digital platform where the two departments can interact and combine information on a used equipment trade-in, Power EQ has made H&R's appraisal process faster and more convenient for both parties.
This interview is part of the Dealership Minds Video Series brought to you by Laforge.
Creating a Reputation that Sells Equipment
Years with Organization: 9
Role: “Our main goal is to always be the support: talking to people, researching equipment, trying to give sound advice. We go out in the field and evaluate machines. Our management group wants to know, if a trade-in comes in, what’s it going to bring if we took it to auction today? What is its wholesale value?”