Ross Morgan, special projects manager with H&R Agri-Power, discusses how the dealership developed Power EQ, its proprietary quoting tool, based on a spreadsheet. The tool allows even an experienced salesperson to properly spec out a piece of equipment, select available programs and price out the unit.


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This interview is part of the Dealership Minds Video Series brought to you by Laforge.

Ross Morgan

Sage Wisdom from A Dealership Lifer

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Years with Organization: 56

Background: Joined father in-law’s
farm equipment dealership, H&R Implement, in 1964.

Quotable: “Don’t ever lie to the guy you see in the mirror when you shave each morning. Recognize what you can’t change, and don’t pretend someone else is going to fix your problems. They can’t. Try and figure out what it is you can change and make a decision.”

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