H&R Agri-Power, a 17-store Case IH dealership group based in Hopkinsville, Ky., has developed its own quoting tool, Power EQ. CFO Ronnie Barnett explains the backbone of Power EQ is the appraisal tool. Salespeople can go out to a farm and look at a piece of equipment and use the app to answer a series of questions that walk him around the piece of equipment. After answering the questions, the salesperson is prompted to take the necessary pictures to evaluate the unit. Within 5 minutes, the appraisal is available for everyone to see in Power EQ.


Leave a comment More Dealership Minds videos


This interview is part of the Dealership Minds Video Series brought to you by Laforge.

Ronnie Barnett

CFO: ‘Conducting’ the Orchestra

Read Profile

Years with Organization: 26 (joining the company just 4 years after its founding). Worked for a regional CPA firm for 3 years before joining H&R, one of his accounts. (“I joke with Wayne Hunt that I knew how bad he needed me before he did,” says Barnett.) 

Role: “Pretty much anything that involves money,” which Barnett says spans personnel to operations to finance through customer service. He oversees 25 staffers comprising accounting, asset management, legal/compliance, marketing/communications, IT/Systems and HR. “Most of my time lately has been with acquisitions (6 locations in the last 2 years), namely the due diligence, contract negotiations and then the integrations.” 

More videos with Ronnie Barnett