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In 1983, Jim Streater, who at the time was a territory manager for New Holland, had the opportunity to buy the company store in Rochester, Ind. The customer base embraced the new ownership — even offering to help with the move when Streater relocated the dealership across town in 1987.

“It put us on the map with New Holland, with farmers. We moved across town to a newer building. We had a new mentality from the previous owners, service support, and all that. Dad even told us the story one time, when we were making the. Changes going across town, he’d have farmers coming in or customers asking if we needed help moving from one location to another … They were just ecstatic to see a farm equipment dealership invested right here in their backyard,” recalls Matt Streater about how the community responded to the new ownership and the relocated dealership.

After about 10 years in the business, the dealership began expanding through acquisitions. The first addition was in 1994, with New Holland Logansport. Today, the dealership has 6 locations with 7 stores — New Holland Rochester, New Holland Logansport, Rodkey New Holland, New Holland Tri-County,  New Holland Richmond, New Holland Greentown and Ag Technologies, which houses the precision and solar divisions of the business.

Today, Jim’s sons — Jesse (CEO) and Matt (Director of Sales) Streater — run the dealership business while Jim oversees the solar division of the business.

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Farm Equpment's podcast series is brought to you by HBS Systems.

HBS Systems, like many of our customers, is a multi-generational company that has for over 30 years provided leading-edge systems and software technology designed specifically for Agricultural and Construction equipment dealerships. From a humble beginning serving a single Agricultural dealership location in 1985, we have grown into the leading provider of Equipment Dealership Management Systems today. We proudly develop all of our solutions in-house and support our growing customer base from our headquarters in Dallas, TX and our Canadian branch in Stratford, Ontario. Learn more at

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Music: Josh Woodward - Golden Sunrise (Instrumental Version)