Items Tagged with 'Jim Straeter'

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New Holland Rochester
Our Dealer Story Podcast

[Podcast] Our Dealer Story: New Holland Rochester

In this episode of the <em>Farm Equipment</em> podcast, “Our Dealer Story” brought to you by HBS Systems, we're joined by brothers Jesse and Matt Streater, the CEO and Director of Sales from New Holland Rochester, a 7-store New Holland dealer in Indiana.
In this episode of the Farm Equipment podcast, “Our Dealer Story” brought to you by HBS Systems, we're joined by brothers Jesse and Matt Streater, the CEO and Director of Sales from New Holland Rochester, a 7-store New Holland dealer in Indiana.
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PFD Summit: 9 Benefits of Establishing a Standalone Precision Business

New Holland Rochester tripled precision sales and unlocked efficiencies by making its precision department into a business all its own.
Cultivating a successful precision farming department in a farm equipment dealership is a challenge that is as difficult as it is rewarding. Spinning the precision department off into a standalone business takes that challenge to the next level. Five years ago, Jim Straeter, owner of New Holland Rochester in Indiana, did just that. In a panel at the Precision Farming Dealer Summit, Straeter, along with his Precision Ag Manager, Lanty “Spud” Armstrong, shared their journey toward making precision a profitable standalone business.
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