John Mishler, tactical marketing manager for John Deere, discusses features of the new 4640
universal display, new 4640 universal display with extended Gen 4 monitor. Basic entry point
cost for the 4640s, offered with 1 or 5 subscriptions, is about half the cost of GreenStar 2630
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Known as a proving ground and innovation showcase for consumer technology, the annual Consumer Electronics Show draws an international crowd seeking the latest in technological breakthroughs. John Deere established ag as a player at the the 2019 show and Joel Dawson, director, production and precision ag, explains the manufacturer's motivation and takeaways from the event.
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