COALDALE, Alberta — International Ag University is part of Sales Academy Inc. and was founded by Frank Lee of Flower Mound, Texas.  

Recently, a successor David Gross, was chosen to continue The International Ag University. Frank Lee announced his retirement and is currently completing his last training commitments. Gross is experienced in the agriculture industry with a solid background in sales and sales management. 

Frank Lee: “David is that rare individual who understands the difference between average and above average in sales and who has the ability to teach this to others. He has shown incredible initiative to master the IAU techniques and philosophy. I feel confident he will not only carry on the tradition well, he will surpass what I have built.”

Currently Gross works with various farm equipment companies to develop internal systems and processes and in sales and management training. 

International Ag University develops the salespeople of the future with the philosophy of “customer for life." Programs offered are based on a long-term approach that show salespeople to shift their focus to the business side of selling and to the consultative approach through continuous training. 

International Ag University offers leading sales training programs for personnel in agriculture dealers and manufacturers. Programs include: Behavioral Sales Program, Aftermarket Sales Program, Selling to and Through Dealers; Sales and Sales Manager Program and others.