The Western Equipment Dealers Assn. (WEDA), an international trade association representing equipment dealers since 1889, has announced the selection of Andrew P. Phillips as its new vice president, SouthWestern Region. Phillips will fill the vacancy created by Jeff Flora’s retirement. The selection was made after a national search and selection process conducted by Tryon & Heideman LLC.

“We are very pleased to announce this appointment,” says Bruce Coleman, board member for WEDA. “Andy will bring leadership and creativity to the association’s programs and a deep sense of commitment to our members. His caring attitude and passion for serving members and partnering with all others in the industries we serve will allow WEDA to continue to provide the level of service that our members have come to expect from our staff and organization.”

Phillips’ resume includes over 25 years of executive planning, administration, communications and marketing experience. He has an MBA from the Univ. of St. Thomas and a BSBA in finance with a minor in economics from the Univ. of Minnesota. Phillips has served in various roles during his career leading teams to successes and positive results.

“I look forward to continuing the tradition and leadership of service to members that have been established at WEDA,” Phillips says. “I am dedicated to this role because our organization provides vital services and a proactive approach for our industry. The Western Equipment Dealers Association plays a key role in supporting and developing our members’ service to their customers, the employees they hire and the manufacturers, suppliers and all others who support the industries we serve.” 

Phillips will report to John Schmeiser, recently named chief executive officer of WEDA.

About Western Equipment Dealers Assn.

WEDA represents approximately 2,200 farm, industrial and outdoor power equipment dealers in Canada - Manitoba, Saskatchewan, Alberta, and British Columbia as well as in the U.S. – Kansas, Missouri, New Mexico, Oklahoma and Texas. WEDA also represents 2,400 U.S. hardware retailers in these same states plus Arkansas,

Louisiana and Nebraska. As the largest regional trade association of its kind in North America, WEDA offers members a comprehensive array of dealer-oriented legislative, educational and communications services, ranging from lobbying to legal, accounting and marketing support. WEDA also provides products and services that include industry and manufacturer relations, industry information and intelligence. The association’s many programs are either available only to members or provided at a reduced cost for members. WEDA is one of 14 affiliates that make up the North American Equipment Dealers Assn. (NAEDA). Visit for more information.