Former dealer association exec John Schmeiser provides a ‘behind-the-curtain’ look at manufacturer relations, warranty wars & meetings that saved the industry from hundreds of lawsuits.  

This Week's Lineup:

• FCC Thought Leadership Exploring AI Opportunities for Canadian Agriculture
• Building the Next Generation of Technicians
• When You Hand Someone an Oar, Make Sure They Know It’s Theirs
• Kentucky Farmer Plants Entire Crop Autonomously
• Community Connections: LS Tractor Helps Bring Hands-On Learning to Life at Raleigh Oak Charter School

When dealers talk about return on investment (ROI) on coverage, they are rarely referring to ROI in the traditional financial sense. In practice, the conversation is about the value created by the investment.

Revenue for the first quarter of fiscal 2027 was $344.2 million, compared to $384.4 million in the first quarter last year, reflecting a same-store sales decrease of 8.2%.

Clear communication can make or break a warranty experience. In this practical webinar designed for customer-facing professionals in sales, support and service, you’ll learn how to confidently explain warranty coverage, manage customer expectations and avoid language that can escalate frustration or create misunderstanding

After more than a decade of agricultural innovation, 360 Yield Center announced today a strategic brand restructuring that establishes two distinct divisional brands: 360 RAIN, focused on adaptive application, and 360 YIELD, focused on retrofit equipment upgrades.