Weekly Digest

View Archived Issues

FTC statement.png

Deere Settles RTR Lawsuit with FTC, States

The settlement represents the FTC’s “latest commitment to reducing the cost of living for Americans, including both farmers and downstream consumers of the products those farmers produce,” the agency said. 

Read More
Farm Equipment Best of the Web

Farm Equipment's Best of the Web: July 10, 2026

This Week's Lineup:

  • Case Study: New Holland's Hybrid Telehandler Prototype
  • How Case IH Shaped Our Dealership
  • How America Erased Its Biggest Farm Equipment Empire in Just 10 Years
  • KUBOTA- From Solving a Water Crisis to Powering Global Agriculture
  • You've Probably Never Heard of the World's First Diesel Tractor
Read More
Tackling-Challenges-&-Connecting-with-Customers.png

[Video] Tackling Challenges & Connecting with Customers

Ron Birkey discusses his approach to organizational problem-solving and customer relationship management. He describes using structured group processes to identify and prioritize company issues, implementing basic marketing principles focused on understanding customer needs. The 2026 Farm Equipment Dealer Hall of Fame video series is brought to you by Geringhoff. Read More

Horizon Ag & Turf, Battle River Implements Announce Merger

The addition of the Battle River Implement locations will bring Horizon Ag & Turf's total locations up to 17 across Alberta. 

Read More
NAEDA

Dealership Forward: Order Taker to Sales Professional [Webinar]

Watch the first Dealership Forward webinar series session, presented by Farm Equipment and NAEDA's Dealer Institute. Learn proven sales strategies, CRM discipline, forecasting and territory management techniques from industry expert Art Ward. Read More
Chris-Hunsaker-Ag Autonomy’s State of the State.jpg

Ag Autonomy’s ‘State of the State’

Four distinct paths to autonomy are emerging, each one with different winners, timing & challenges  

Read More

Deere Reportedly Offers UAW 2-Year Contract Extension Through 2029

According to news reports today from WQAD News 8, NEWS 7 KWWL, & others, John Deere has offered the United Auto Workers a 2-year extension of its current labor contract that expires next year (2027), and is seeking a decision by Aug. 31.

Read More
Kim-Schmidt-2023.jpg

Big Companies are Putting Big Dollars Behind the Trades, but Where Does It Leave Diesel Techs?

According to reports, big companies like Ford and philanthropies are stepping up to boost programs to get more people into the trades — a boost to the tune of $400 million. 

Read More
OEM Leaders Share Roadmap for Precision Growth.jpg

OEM Leaders Share Roadmap for Precision Growth

AGCO, CNH & Kubota leaders reveal insights on dealer development, key adoption trends & autonomy outlook 

Read More
FE News IQ Logo.png

Farm Equipment News IQ: July 2026 Quiz 1

How well do you know your farm equipment news? Test your knowledge of recent ag industry updates! Farm Equipment News IQ is brought to you by Kelly Tillage. Read More

This month's digital sponsors:

Top Articles

Current Issue

FE_JulyAugust-2026_BookWithPages_Curl_art.png

Farm Equipment

2026 Dealership of the Year, Messick’s Equipment, Mount Joy, Pa.

View More

Must Read Free Eguides

Download these helpful knowledge building tools

View More
Top Directory Listings