Items Tagged with 'advertising'

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Washington Tractor Behind the Scenes

Create Brand Identity Through Storytelling

Recognizing emerging trends in consumer habits, Washington Tractor has supplemented traditional marketing with videos to reinforce the dealership’s brand.
Customers are getting hit with advertising messages from every angle — TV, radio, print, social media and even in their email. “People are being absolutely inundated with messaging. So you’ve got to be able to break through with something else,” says Tyler Musson, corporate marketing manager for Washington Tractor, a 12-store John Deere dealership in Washington state.
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Winter Service Programs

The Best of Dealer Winter Service Promotions

Creative approaches to winter service promotions help these dealers earn their customers’ business all year long.
Staying steadily busy during the off-season with billable work is a universal challenge for dealers. One way to manage it is through winter service programs, in which customers are encouraged to bring in their farm equipment for off-season maintenance and inspections. This gives dealers work through the winter and helps customers get ready for spring.

Winter Service Gallery6 Tips from Manufacturers


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Special Report: Transitioning to the Next Generation of Dealers

Learning to Delegate

When I came on board as general manager in 2006, P&K Equipment had 4 stores. I jumped in and really took over doing a lot of things, being a leader and became very engaged from a tactical standpoint. Looking back, I probably got a little too engaged and it's been tough to let some of that go.
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Wider World of Business: Brand Marketing: How to Reach Customers in the Digital Age

Brand marketing and reputation building used to be a combination of print advertising and word-of-mouth. Radio and TV advertising entered the mix along the way, but within the past decade or so, brand marketing has shifted dramatically from the tried-and-true, taking on a whole new form in the digital realm.
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Farm Equipment Showcase and Farm Catalog: January 2012

Mike Lessiter and Dave Kanicki on location from Iowa, where they're visiting several farm equipment dealerships this week. In our travels in the U.S. and Canada over the last month, we've seen a common theme -- everyone is trying to figure out how to make the MOST out of a record net farm income that's projected to come in 31% higher than 2010. If you're in that camp, we can help with the industry's two biggest inquiry generators.
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