Items Tagged with 'Color Conversions Series'

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Color Conversions

‘Customer Service Wins Every Time’

Alberta farmer David Benjamin worked with Noble Equipment to find ‘the absolute perfect implement’ for each task around the farm, converting from all green equipment to a mixed fleet of European brands
Alberta farmer David Benjamin worked with Noble Equipment to find ‘the absolute perfect implement’ for each task around the farm, converting from all green equipment to a mixed fleet of European brands
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To the Point: ‘Transactional’ Approach to Equipment Sales: Just Say No

This dealer GM defies big-store sales approaches & embraces the word ‘salesman.’

I just finished a cover story article for the June 2024 edition of Farm Equipment on a dramatic “color conversion” story at Intermountain New Holland (Twin Falls, Idaho). The 2-store dealership earned a chance with a custom harvester on one New Holland swather, and quickly parlayed it into 6 units.


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Farm Equipment

2026 Dealership of the Year, Messick’s Equipment, Mount Joy, Pa.

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