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Dealer — Shortline Manufacturer Series, Part 2

Dealer Execs on Shortline Equipment’s Place in Their Business, Part 2

Part 2 of this Farm Equipment series provides dealers’ candid views on shortline equipment — their fit, performance & shortcomings in today’s world of dealer sales and support.
Part 2 of this Farm Equipment series provides dealers’ candid views on shortline equipment — their fit, performance & shortcomings in today’s world of dealer sales and support.
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Dealer — Shortline Manufacturer Series, Part 1

Dealers Address Shortline Executives on Their Shortfalls, Opportunities

Part 1 of a Dealer/Manufacturer Series: The Farm Equipment Manufacturer’s Assn.’s Dealer Relations Committee assembled a panel of dealer execs to share their expectations of independent manufacturers at the 2025 Convention in Las Vegas.
The Farm Equipment Manufacturer’s Assn.’s Dealer Relations Committee assembled a panel of dealer execs to share their expectations of independent manufacturers at the 2025 Convention in Las Vegas.
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Dan Crummett
Ahead of the Curve

'Smart' Machinery Getting Better Eye Sight

A European tech firm has introduced laser-based technology offering crop monitoring images in five colors and the ability to operate night or day at ranges up to 300 meters.
Over the past 40 years agricultural scanning technology has developed rapidly from sprayers with only the capability to recognize brown bare soil from very green growing plant material to machines capable of guiding moving sprayers to target individual plants
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