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Niche Equipment Markets

What to Know About Selling to High-Acreage Organic Row-Crop Farmers

Taking the time to understand an organic farmer’s agronomic & business needs can help dealers establish trust, build rapport & match the right equipment, options & accessories to each customer’s specific needs
Although organic farming only accounts for less than 1% of total U.S. farmland, it’s a niche that continues to grow. In fact, USDA research shows that U.S. certified organic cropland grew 40% from 2016 to 2021
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