Items Tagged with 'To the Point'

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To the Point

Part 2: Personal Observations Ahead of the Hands-On Workshop at Dealership Minds Summit

Experience with Innermetrix Profiles: Free to Dealership Minds Summit Workshop Attendees

In part 2, Mike and Drew Lessiter describe their company’s practical experience with the tools since being exposed to them last winter, and why Arzani was hired to deliver a special small-group workshop to equipment dealers navigating similar challenges.


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To the Point

‘Judge Me on My Losers’

Lessiter Media President revisits the ‘one thing’ maxim & challenges his audience to gauge success or failure on the type of business you were born to earn.
Lessiter Media President Mike Lessiter revisits the ‘one thing’ maxim and challenges his audience to gauge success or failure on the type of business you were born to earn.
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To the Point

Why Bother with the Dealer?

Consider the alternative, says longtime industry veteran

One of our salesmen was fond of telling equipment manufacturers, “If you ignore the dealer, they’ll return the favor.” He was right, and some manufacturers learned their lessons the hard way. Some didn’t survive.


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