Placing 6th in the nation, Riechmann Bros. is the oldest continuous John Deere dealership in Illinois. To commemorate their centennial anniversary, Riechmann Bros. held a celebration party which they opened to the public as a thank you for their continued success over the years and too many successes in the years to come.
After being in business for 100 years, John Deere dealer Riechmann Bros. general manager Bill Riechmann and sales manager Keith Riechmann describe their thoughts on being nominated as the Dealership of the Year and how their team's success made it all possible.
Being in business for a century has meant that Riechmann Bros. has had to adapt to many changes including the growth and expansion of towns in their area. Being locked by the dimensions of their existing location, Riechmann Bros. acquired additional land for their operation which allowed them to grow their business both logistically and financially.
Sales Manager Keith Riechmann how the 60 years of experience with auctions has helped Riechmann Auction LLC to be a powerful asset to the dealership. Running 2 large consignment auctions each year will introduce up to 3,000 participants to offerings from all over the Illinois area, provided by everyone from dealers looking to liquidate unneeded equipment to estate sales.
While other farm equipment dealerships seek to expand to as many locations as possible, Bill Riechmann shares how he can best serve their customers through their 4 store locations. While the business has expanded with a few acquisitions over the years, the personal relationship they've curated with their customers allows them to anticipate business needs before any issues might arise.
General Manager Bill Riechmann discusses how his grandfather Hugo Riechmann entered the farm equipment business in 1922 at 22 years of age. Over the next 100 years the Riechmann family continued his legacy, being nominated dealership of the year on their centennial anniversary.
In this episode of On the Record, brought to you by Associated Equipment Distributors, we take a look at CNH Industrial’s goals for growing its precision business by 2030.
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