While precision farming sales and service revenue was down on average in 2024, most dealers are optimistic they’ll bounce back this year according to the 12th annual Precision Farming Dealer Benchmark Study.   

Farmers using precision technology generate valuable data about their farming operations. Dealerships often have access to it. But how do you ensure both the dealer and the farmer are making the best use of that data? And how can you segue that efficient use of data into revenue opportunities?

Rapid changes create both risk and opportunity. Your dealership is impacted by big changes in technology, the workforce and higher expectations of your customers, employees and suppliers.