Items Tagged with 'Raven'

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Niche Equipment Markets

Aftermarket Kits Let Customers Update Tech on Older Units

Convincing growers to invest in precision technologies almost always comes down to ROI, and upgrade kits help deliver all the benefits at a fraction of the cost.
Aftermarket upgrades give growers an opportunity to turn their existing equipment into high-tech precision agriculture machinery. For the industry to build broader adoption, dealers must play a pivotal role.
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Autonomy Report

Dealer Perspective: Concerns About & Customer Interest in Autonomous Farm Machinery

Dealers weigh in on how likely their customers are to purchase autonomous farm equipment in the next 10 years.
Of the dealers queried, nearly 60% shared their customers would fall into the “likely” or “very likely” category of interest in autonomous farm machinery. They estimate 20% would be unlikely to have an interest and 20% uncommitted or “neutral” in their interest level.
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