To be a successful service manager today requires more skill than yesteryear, when dealerships elevated their best wrench-turners or resident gearheads. Mechanical inclination helps, but a top service manager today must possess other skills as well. Like an air traffic controller, they must direct the technicians to the customers who truly deserve the priority. And as a psychologist, the service manager must listen and respond to what the customers and technicians alike are — and are not — saying.