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2018 Dealership of the Year: Reynolds Farm Equipment

Borrowing Sales Ideas from the Auto Industry

Jon Schwander, CFO of Reynolds Farm Equipment (Farm Equipment’s 2018 Dealership of the Year), talks about what farm equipment dealers can learn from the auto industry. He shares innovative ideas auto dealers use to drive sales, including “club” arrangements, in-house captive insurance companies and finance arms. Although not many farm equipment dealerships are using these kinds of strategies, Schwander thinks they may offer an edge for those companies that are willing to think outside the box.
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