Items Tagged with 'Mike Houghtaling'

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Precision Farming Dealer Summit 2022 Recap

How to Prepare Your Dealership for Autonomy

Using predictions from Ohio State University’s Scott Shearer, 3 dealers explain what it will take to promote, demo and sell autonomy to farmers.

With the rapid evolution of technology, farmers may not be able to afford to continue to control all aspects of their operations. Autonomous farm machinery could lead to producers outsourcing tasks to a skilled equipment operator, allowing the farmer to focus on other parts of their operation. 


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Mike Houghtaling P&C Ag Solutions

P&C Ag’s 6 Stages of Adoption for Autonomous Farming Vehicles

Independent dealer shares steps in go-to-market strategy for autonomous farm equipment.

Mike Houghtaling, president and founder of P&C Ag Solutions in Reese, Mich., views adoption of autonomy in six stages. Each stage represents an opportunity for the independent retailer to demonstrate the reliability and necessity for new precision agriculture equipment.


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Precision Farming Dealer Summit

Clearly Defined Culture Breeds a Commitment to Precision Performance

3 diverse dealers dissect the dynamics of a productive employee-manager relationship, along with the detriments of poor communication.
The shifting nature of precision farming demands a foundation for employee commitment, yet the unique structure of any given dealership eliminates the possibility for any universal blueprint. Rarely does the perfect formula come from direct replication or an unhinged maverick move, but the best plans often fall somewhere in between.
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