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Upselling Parts, Part 1

Upselling at the Parts Counter: Establishing Your Comfort Zone

Parts advisors may not consider themselves sales reps, but they are. This 3-part series will help them change their mindset.
By Dean Devore posted on August 22, 2023 | Posted in Best Practices, Operations & Finance
The term “upselling” can make many parts advisors uncomfortable. They tend to think of upselling as a technique related to the sale of whole goods. However, because the parts department usually generates strong gross margins, it should be a priority.
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Conversations in Ag

Kentucky Grain Producer and Case IH Dealer Discuss Farm Equipment Brand Loyalties

Kentucky grain producer Joe Sisk and Jeff Morgan, H&R Agri-Power (Case IH dealer) share views into each other’s world and why they have not yet consummated a high-ticket deal for Sisk’s 5,000-acre operation, which remains 100% green on combines and tractors. As soon as they sat down, Sisk (45) reminded Morgan (53) that he’d been his tractor engine instructor in 4H 33 years earlier. Morgan remembered the class and the curriculum (“intake, compression, power and exhaust”) but hadn’t realized Sisk had been in the class.
By Mike Lessiter posted on June 9, 2018 | Posted in Manufacturer & Dealer Issues, Precision Ag Sales & Service, Niche Equipment Markets
Kentucky grain producer Joe Sisk and Jeff Morgan, H&R Agri-Power (Case IH dealer) share views into each other’s world and why they have not yet consummated a high-ticket deal for Sisk’s 5,000-acre operation, which remains 100% green on combines and tractors. As soon as they sat down, Sisk (45) reminded Morgan (53) that he’d been his tractor engine instructor in 4H 33 years earlier. Morgan remembered the class and the curriculum (“intake, compression, power and exhaust”) but hadn’t realized Sisk had been in the class.
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Special Report

Parts Success is a '2-Way Street' with Manufacturers

Dealers & manufacturers need to work together to promote & take advantage of parts programs that can help improve margins.
By Kim Schmidt posted on June 10, 2017 | Posted in Best Practices, Department Management
If your strategy for selling parts is relying on walk-in traffic or the service department, you’re missing out on opportunities. “Dealers who are relying on walk-in traffic are the dealers who are complaining about their parts business.
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Winter Service Programs

The Best of Dealer Winter Service Promotions

Creative approaches to winter service promotions help these dealers earn their customers’ business all year long.
By Jaime Elftman posted on October 16, 2015 | Posted in Best Practices
Staying steadily busy during the off-season with billable work is a universal challenge for dealers. One way to manage it is through winter service programs, in which customers are encouraged to bring in their farm equipment for off-season maintenance and inspections. This gives dealers work through the winter and helps customers get ready for spring.

Winter Service Gallery • 6 Tips from Manufacturers


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Farm Equipment Videos

Baltimore Port Closure to Impact High Horsepower Tractor Imports & Exports

Baltimore Port Closure to Impact High Horsepower Tractor Imports & Exports

In this episode of On the Record, brought to you by Weasler Engineering, we look at how the Port of Baltimore's closure will alter the flow of high horsepower tractors in and out of the country. In the Technology Corner, Noah Newman talks about some changes coming to drone operation regulations. Also in this episode, Kazakhstan's potential for the North American ag equipment industry and what 2024 holds for the sprayer market.

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Top Directory Listings

Yetter Farm Equipment

Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
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Montag Mfg

Montag is the industry’s innovative leader for precise, accurate metering of fertilizer, seed and other nutrients. The Montag system has become the standard for deep banding of fertilizer. Montag is also pioneering the technology for cover crop seed application. The new Cover Crop+ is able to meter the smallest seed, and can be mounted to tillage implements, combines, plus Hagie sprayers and detasselers.

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Finance Scope

Finance Scope is able to provide the best financing opportunities for equipment dealers and customers through a diverse mix of lending companies under one single platform. Our large group of lenders, allows for competitive rates regardless of credit scores. Additionally, dealers and customers have access to the industry’s best expertise surrounding finance and lease structures, for all purposes, within the agricultural and construction industries. We provide all of this into one online platform to provide our customers with the best available tailored finance solution for their equipment.
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