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Dean Devore

Dean Devore

Dean Devore is founder of Parts Academy, which trains and certifies parts professionals at equipment dealerships. He can be reached at dean.devore@partsacademy.com.

Articles

ARTICLES

Upselling Parts, Part 1

Upselling at the Parts Counter: Establishing Your Comfort Zone

Parts advisors may not consider themselves sales reps, but they are. This 3-part series will help them change their mindset.
By Dean Devore posted on August 22, 2023 | Posted in Best Practices, Operations & Finance
The term “upselling” can make many parts advisors uncomfortable. They tend to think of upselling as a technique related to the sale of whole goods. However, because the parts department usually generates strong gross margins, it should be a priority.
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Analysts Comment on CNHI CEO's Departure

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