Items Tagged with 'Ben Bair'

ARTICLES

Dealership Minds Summit 2017

[Video] Dealer-to-Dealer Panel: After the Trade-In: Immediate Actions for Getting It Back Into the Market

A salesperson takes a used unit in on trade. Now what? If you don’t have a plan for what happens next — starting that same day — you’re already losing. Experts say having a detailed plan — with accountability — on how quickly the unit is cleaned up and serviced, photographed, listed, etc., will do wonders for inventory turns. During this dealer-to-dealer panel, 4 seasoned dealers will share their internal systems to keep attention on traded equipment and get it back out into the market ASAP.
Read More
Bair_Swarts_Johnson_Open.jpg

For Success After the Trade-In, Preparation Trumps All

Customer transparency and equipment showcasing is key, but according to trade-in experts, most sales are won or lost before customers step into the dealership.
Equipment might get old, but smooth trade-ins at maximum margins never go out of style. With little question about the pitfalls of leaving used machines on the lot too long, dealers tuned in to learn the good, the bad and the ugly of equipment turnover strategies.
Read More

Top Articles

Current Issue

001_Cover_FE_1021.jpg

Farm Equipment

Labor-Force Reality: Dealers MUST Develop Their Own Home-grown Talent

View More

Must Read Free Eguides

Download these helpful knowledge building tools

View More
Top Directory Listings