Items Tagged with 'Mark Kreps'


View Mark Kreps’ Legacy Presentation on Employee Development

A shockwave moved through the farm equipment dealer community when it was reported that RDO Vice President of Sales — Agriculture Mark Kreps and Vice President of Midwest Agriculture Steve Connelly were killed in a car crash in South Dakota. The two were leaders in the dealership industry by every known definition, and Farm Equipment staff had the privilege of getting to know them through the Dealership of the Year program.
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Brand Loyalty Part 3: Farmers & Dealers Differ on the Direction of Brand Loyalty

Most dealers suggest a decrease in manufacturer commitment within their customer base, which can help or hinder business to an unprecedented degree.
In addition to surveying farmers, dealers were called to share their perceptions on brand loyalty, and similar to Farm Equipment’s 2014 results on the same topic, dealers and farmers disagreed more often than not on the level of customer loyalty to a specific manufacturer.
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