At this point, my hope is that a Harvard Case Study will soon examine the mistakes of the 2020s and that those lessons will be taught in business, history, political science and economic curricula alike.

On March 4, the U.S. Supreme Court said they wouldn’t hear an application filed by several manufacturers that challenged the New Hampshire law that included farm equipment and other dealers under the state’s “Dealer Bill of Rights.” The bill, was passed in 2013, signed by the state’s governor and, after the manufacturers’ challenge, upheld by the New Hampshire Supreme Court.

Farm Equipment set out on a first-ever project to highlight what’s coming tomorrow by sharing what’s possible today. To do so, the perspective of a dealer with first-hand daily knowledge of current state of affairs in operations behaviors and computer systems was needed. So instead of assigning this project to one of our staff reporters, Farm Equipment sent a dealer veteran to attend the 2014 Digital Dealer Conference. Held in Las Vegas last fall, the event is the leading conference for digital strategy marketing for auto dealers. He was likely the only farm equipment marketer in a crowd of automotive digital marketing and IT talent.