Items Tagged with 'jason pennycook'


PFD Summit: Reboot or Recycle? Strategies for Selling & Servicing Used Technology

2017 Precision Farming Dealer Summit — Roundtable Coverage
Much like with used iron, dealers need to be picky and “buy right” when it comes to selling and servicing used precision farming equipment. Among the top things to consider when it comes to taking in a piece of used precision technology are age and condition of the unit, who potential second customers are and how many of the same unit you have in inventory already.
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Precision Farming Dealer Summit

Internal Management Challenges Still to Solve for Sustainable Precision Farming Service Plans

Jason Pennycook, precision specialist at Johnson Tractor (4 stores in Wisconsin and Illinois), says Johnson is still working on the internal management issues, including how service plans are billed, who is responsible and how to get all locations on the same page, as many farmers will use one or more stores. “We’re working on ways to make sure every service manager at every store knows when a farmer is on a service plan so he doesn’t get billed incorrectly.”
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PFD Summit: Johnson Tractor’s Advice on Precision Service Plans

Jason Pennycook, precision specialist, Johnson Tractor, Janesville, Wis., has had 3 years of precision service plan experience. Johnson Tractor offers a basic (phone support and training class) and a premium (also including onsite visit). Other individual packages include precision training on-farm, spring planter checkups and yield monitor checkups.
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PFD Summit: Creating Precision Service Plans: Makes & Misses

With less equipment being rolled, precision service plan sales could see a shot in the arm. These dealers share their advice for getting them in place.
After years of “giving unapplied service labor away for free when it came to precision technologies” the dealer panel presentation on capturing revenue in service plans for precision was of keen interest for Summit attendees.
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implement steering

Webinar: Steering Toward Profit with Implement Guidance Systems

According to Jason Pennycook, dealers need to first have a thorough understanding of the capabilities of implement guidance systems, to make the technology a profitable part of their precision business. In this live webinar event, Pennycook shares his strategies for selling implement guidance systems, some of the challenges to consider when targeting customers and future opportunities with the technology.
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