Items Tagged with 'business model'

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The Evolution and Diversity of Cervus Equipment Corp.

Since Peter Lacey and his brother in law John Donald acquired their first John Deere farm equipment dealership in 1982, the company has continued to expand and is today one of John Deere's largest dealership networks in North America. But to maintain its growth rate, Cervus has diversified into construction and commercial equipment and, more recently, into trucks.
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