Items Tagged with 'prospects'

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Forecast & Trends

While Sales Stay Strong, Dealers Less Sure About 2014

One year ago, a net 16% of North American farm equipment dealers said they were “more optimistic” about their prospects for ag machinery sales for 2013 (31% “more optimistic,” 54% “about the same,” 15% “less optimistic). But it’s a different story this year as overall a net 9% of dealers are “less optimistic” than they were 12 months earlier (14% “more optimistic, 62% “about the same,” 23% “less optimistic”), according to the latest findings from Ag Equipment Intelligence’s “Dealer Sentiments & Business Conditions Update.”
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Dealer Business Trends & Outlook: Dealers Confident But Guarded About 2013

It wasn't that long ago that the dealers we spoke with weren't feeling at all certain about their business prospects for the year ahead. Many of their customers who were most impacted by the 2012 drought were in a "bad mood" as they watched their crops wither in the field. Talking about buying new ag equipment wasn't high on their list of priorities.
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