A Look Back on Farm Equipment History with: Sam Christianson, Director - Precision Farming & Machine Control, Titan Machinery, West Fargo, N.D.

In mid-April, Chris Frodel, Mid-State Equipment (John Deere) drove over from her store to meet in the conference room at Johnson Tractor (Case IH), Leo Johnson’s store. The length of Frodel’s drive on Highway 14 was a full 4 minutes. That’s how close these two dealerships are in the rich agricultural region of Janesville, Wis. Both are second-generation dealers with siblings as partners (Chris runs the business with her brother Bryan and father Curt Hanson, while Leo does the same with brother Eric) and steadily collected additional stores from small-operation origins. Frodel (44) and Johnson (62) also found a lot of similarities and values in their businesses as they dug in for a candid discussion and what the future may look like.

Part 6: In the final installment of this Farm Equipment series, Case IH executives share a forward-looking view of their network of tomorrow, and how they can help dealers who wish to consolidate.