Items Tagged with 'Charlie Gause'


Special Report

Turning Your Dealership Around

From not managing used equipment inventories to an over extended dealer-principal, industry experts cite areas that can lead to a dealer’s underperformance. Recognize the warning signs, and you can turn things around.
The ag economy is cyclical, as everyone knows, and operating a dealership through the trough period of the cycle isn’t a new challenge. But for the younger generation of dealer management, it’s not a challenge they’ve faced until now.
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Special Report: How Business Has Changed for Dealers

Anyone who's been around the industry for more than a few years can attest to the fact that selling ag machinery isn't the same business as even a decade ago. The shifts that are transforming dealerships from local mom-and-pop stores to sophisticated regional and in some cases beyond businesses are stretching the talents and resources of dealer-principals that few could ever have imagined.
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Smitten by Green and Yellow 'Passion'

After earning marketing and economics degrees at Oklahoma State Univ., Charlie Gause wanted nothing to do with agriculture even though his father was a John Deere dealer for a time. I grew up in the 50s when it was extremely dry. I never wanted to be involved in anything that depended on the weather,? he says.
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More Big Changes

The next decade brought even bigger changes to everyone involved in agriculture, including young Charlie Gause. In 1967, Gause was transferred to Kansas City and became Deere's first lawn and garden sales manager. Deere introduced its first lawn tractor in 1964, an eight horsepower unit, and Gause's job was to determine where dealers selling this new equipment should be located, other than at its ag equipment dealerships.
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From the Desk of Dave Kanicki

Talk about the "good old days" and things we probably will never see again, during the last month or so, Mike Lessiter and I had the enviable task of interviewing four, now-retired farm equipment legends who were a big part of some of the best and worst times in this business.

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