Resilience is the ability to overcome and succeed in the midst of change, coming out on top and continuing to thrive. Being a resilient business means adapting to adversity and growing in spite of challenges.

A gap often exists between sales and marketing. But the two are closely related and, when they work together, the company and the customer both win. After all, marketing is about far more than just advertising. It's about creating a reputable brand and a value proposition that aligns with your customers' needs.

Managing key accounts requires a diverse skill set—skills often more closely aligned with management than traditional sales. 

You'll get an abundance of valuable field-proven techniques during this highly intensive 5th annual National Strip-Tillage Conference from July 26-27, 2018, in Iowa City, Iowa.