The focus of this course is the development of strategic marketing thinking. Strategic Agri-Marketing is an intensive graduate-level course designed for agricultural businesses. Participants who take this course will learn advanced concepts focused on different elements of the strategic marketing mix.
Strategic Agri-Marketing is an intensive course designed for managers responsible for developing or implementing marketing strategies for their agricultural businesses and field team members.
If your responsibilities include setting the direction of product marketing, making decisions influencing your company's product portfolio and pricing, market research and messaging, then this is the program for you.
October 9-11, 2018
Purdue University, West Lafayette, Ind.