The Equipment Dealers Assn. has scheduled Greg Martinelli, agriculture equipment sales coach, speaker and trainer to present a webinar for equipment dealers on the power of using demos in the dealership. This webinar, “Increasing Sales through Demos” will take place on Wednesday, November 28 and is free to dealers.

Equipment buyers have access to more information and markets than any other time in history. The internet provides an overload of information on features, benefits, options and certainly pricing. As equipment sellers, we are always looking for that one way to stand out to our buyers.  Is it our knowledge, our marketing efforts, our service department or our financing options? In this session, we will discuss one of the best ways for you to differentiate yourself and your products. Why is it different? Because less than half of your competitors are using it? 

Greg will discuss: 

• Why a demo is so important to the selling process
• Best Practices when offering a demo
• The three types of customers coming in your store and why they need a demo
• How to differentiate yourself with a demo
• Special considerations for an on-farm demo