Western Equipment Dealers Association Dealer Institute presents one of two monthly webinars on Thursday, May 21, 2015, featuring Dealer Institute Trainer Bob Clements.

While your parts department is normally stuck back toward the rear of your showroom, it is the department in your dealership that gets the most traffic on a day-to-day basis. As a customer pulls into your lot they drive by shiny new equipment that represents your wholegoods department. As they get out of the car or truck, they are met by the energetic sounds of engines running and tools being used in the service department, only to walk up to a messy counter with a couple of people behind it who ask, “Can I help you?” If you can relate to the scene, then maybe it’s time you made your parts department more appealing and began to realize the great profit potential your parts department can bring to your dealership.

Join Bob as he helps you create a High Performance Parts Department.  Some of the topics he will cover include: Reducing transaction time; Working with customers (even the difficult ones!); and increasing parts sales through simple up-selling.

This is a great opportunity to bring your team together for an hour-long training session.